Serena Casa Dora Launch Prices
Off-plan in Serena · Developer launch registrations from the Dubai Land Department off-plan register
Launch Summary
557 developer launch sales registered at Serena Casa Dora between Jan 2017 and Dec 2020: 100% villas, most commonly 3-bed units, typically around 2,091 sqft.
Bed mix: 2-bed 27% · 3-bed 73%.
Every figure here is a registered developer launch price from the DLD off-plan register - a different kind of price from a ready-market resale, and kept entirely separate from KhaleejKeys' resale statistics.
Launch Price by Quarter
Median registered launch price per square foot at Serena Casa Dora, per quarter, with the number of launch sales registered in each.
| Quarter | Launch sales | Median AED/sqft |
|---|---|---|
| 2017 Q1 | 234 | AED 721 |
| 2017 Q2 | 116 | AED 721 |
| 2017 Q3 | 29 | AED 712 |
| 2017 Q4 | 24 | AED 719 |
| 2018 Q1 | 8 | AED 726 |
| 2018 Q2 | 3 | AED 655 |
| 2018 Q3 | 6 | AED 648 |
| 2018 Q4 | 8 | AED 637 |
| 2019 Q1 | 25 | AED 637 |
| 2019 Q2 | 16 | AED 637 |
| 2019 Q3 | 32 | AED 631 |
| 2019 Q4 | 32 | AED 637 |
| 2020 Q1 | 15 | AED 637 |
| 2020 Q2 | 7 | AED 637 |
| 2020 Q3 | 1 | AED 637 |
| 2020 Q4 | 1 | AED 710 |
Launch vs Resale
Serena Casa Dora also has 229 ready-market resales registered with the DLD, the first on 10 December 2020 - 47 months after the first launch registration. A developer launch price and an arm's-length resale are different kinds of price; the gap is context, not a return.
Recent Launch Registrations
Developer launch registrations from the DLD off-plan register - not resales, and never blended into KhaleejKeys' resale prices.
Other Off-Plan Projects in Serena
Off-plan in Serena
Compare this project with every other off-plan launch registered in Serena, or see the community's resale market.
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