Serena - Casa Viva Launch Prices
Off-plan in Serena · Developer launch registrations from the Dubai Land Department off-plan register
Launch Summary
491 developer launch sales registered at Serena - Casa Viva between Jul 2017 and Jan 2022: 100% villas, most commonly 3-bed units, typically around 2,155 sqft.
Bed mix: 2-bed 25% · 3-bed 73% · 4+-bed 2%.
Every figure here is a registered developer launch price from the DLD off-plan register - a different kind of price from a ready-market resale, and kept entirely separate from KhaleejKeys' resale statistics.
Launch Price by Quarter
Median registered launch price per square foot at Serena - Casa Viva , per quarter, with the number of launch sales registered in each.
| Quarter | Launch sales | Median AED/sqft |
|---|---|---|
| 2017 Q3 | 8 | AED 783 |
| 2017 Q4 | 100 | AED 737 |
| 2018 Q1 | 12 | AED 738 |
| 2018 Q2 | 6 | AED 791 |
| 2018 Q3 | 14 | AED 717 |
| 2018 Q4 | 18 | AED 745 |
| 2019 Q1 | 43 | AED 745 |
| 2019 Q2 | 26 | AED 726 |
| 2019 Q3 | 32 | AED 706 |
| 2019 Q4 | 105 | AED 715 |
| 2020 Q1 | 56 | AED 694 |
| 2020 Q2 | 27 | AED 651 |
| 2020 Q3 | 7 | AED 767 |
| 2020 Q4 | 1 | AED 430 |
| 2021 Q1 | 13 | AED 673 |
| 2021 Q2 | 12 | AED 689 |
| 2021 Q3 | 6 | AED 643 |
| 2021 Q4 | 4 | AED 648 |
| 2022 Q1 | 1 | AED 628 |
Launch vs Resale
Serena - Casa Viva also has 82 ready-market resales registered with the DLD, the first on 27 December 2021 - 53 months after the first launch registration. A developer launch price and an arm's-length resale are different kinds of price; the gap is context, not a return.
Resale prices and recent transactions at Serena - Casa Viva →
Recent Launch Registrations
Developer launch registrations from the DLD off-plan register - not resales, and never blended into KhaleejKeys' resale prices.
Other Off-Plan Projects in Serena
Off-plan in Serena
Compare this project with every other off-plan launch registered in Serena, or see the community's resale market.
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