Serena Bella Casa Launch Prices
Off-plan in Serena · Developer launch registrations from the Dubai Land Department off-plan register
Launch Summary
439 developer launch sales registered at Serena Bella Casa between Feb 2017 and Nov 2019: 100% villas, most commonly 3-bed units, typically around 2,119 sqft.
Bed mix: 2-bed 31% · 3-bed 69%.
Every figure here is a registered developer launch price from the DLD off-plan register - a different kind of price from a ready-market resale, and kept entirely separate from KhaleejKeys' resale statistics.
Launch Price by Quarter
Median registered launch price per square foot at Serena Bella Casa, per quarter, with the number of launch sales registered in each.
| Quarter | Launch sales | Median AED/sqft |
|---|---|---|
| 2017 Q1 | 284 | AED 691 |
| 2017 Q2 | 63 | AED 689 |
| 2017 Q3 | 7 | AED 667 |
| 2017 Q4 | 10 | AED 649 |
| 2018 Q1 | 4 | AED 710 |
| 2018 Q2 | 9 | AED 643 |
| 2018 Q3 | 3 | AED 612 |
| 2018 Q4 | 14 | AED 634 |
| 2019 Q1 | 18 | AED 634 |
| 2019 Q2 | 3 | AED 627 |
| 2019 Q3 | 9 | AED 643 |
| 2019 Q4 | 15 | AED 635 |
Launch vs Resale
Serena Bella Casa also has 199 ready-market resales registered with the DLD, the first on 6 December 2019 - 34 months after the first launch registration. A developer launch price and an arm's-length resale are different kinds of price; the gap is context, not a return.
Resale prices and recent transactions at Serena Bella Casa →
Recent Launch Registrations
Developer launch registrations from the DLD off-plan register - not resales, and never blended into KhaleejKeys' resale prices.
Other Off-Plan Projects in Serena
Off-plan in Serena
Compare this project with every other off-plan launch registered in Serena, or see the community's resale market.
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