The Sterling East House Launch Prices
Off-plan in Business Bay · Developer launch registrations from the Dubai Land Department off-plan register
Launch Summary
209 developer launch sales registered at The Sterling East House between Jun 2015 and Feb 2024: 100% apartments, most commonly 1-bed units, typically around 1,002 sqft.
Bed mix: Studio 25% · 1-bed 46% · 2-bed 25% · 3-bed 2% · 4+-bed 2%.
Every figure here is a registered developer launch price from the DLD off-plan register - a different kind of price from a ready-market resale, and kept entirely separate from KhaleejKeys' resale statistics.
Launch Price by Quarter
Median registered launch price per square foot at The Sterling East House, per quarter, with the number of launch sales registered in each.
| Quarter | Launch sales | Median AED/sqft |
|---|---|---|
| 2015 Q2 | 7 | AED 1,976 |
| 2015 Q3 | 6 | AED 1,647 |
| 2015 Q4 | 13 | AED 1,746 |
| 2016 Q1 | 3 | AED 1,955 |
| 2016 Q2 | 21 | AED 1,847 |
| 2017 Q1 | 3 | AED 1,740 |
| 2017 Q3 | 3 | AED 1,939 |
| 2017 Q4 | 3 | AED 1,831 |
| 2018 Q1 | 1 | AED 1,991 |
| 2018 Q2 | 1 | AED 1,993 |
| 2019 Q4 | 1 | AED 1,017 |
| 2020 Q1 | 1 | AED 1,991 |
| 2020 Q2 | 1 | AED 775 |
| 2020 Q3 | 1 | AED 1,849 |
| 2021 Q2 | 5 | AED 1,262 |
| 2021 Q3 | 5 | AED 1,289 |
| 2021 Q4 | 3 | AED 1,630 |
| 2022 Q1 | 2 | AED 1,889 |
| 2022 Q2 | 1 | AED 1,496 |
| 2022 Q3 | 13 | AED 1,865 |
| 2022 Q4 | 62 | AED 1,943 |
| 2023 Q1 | 5 | AED 1,905 |
| 2023 Q2 | 10 | AED 2,269 |
| 2023 Q3 | 15 | AED 2,152 |
| 2023 Q4 | 14 | AED 1,981 |
| 2024 Q1 | 9 | AED 2,002 |
Launch vs Resale
The Sterling East House also has 76 ready-market resales registered with the DLD, the first on 30 May 2024 - 107 months after the first launch registration. A developer launch price and an arm's-length resale are different kinds of price; the gap is context, not a return.
Resale prices and recent transactions at The Sterling East House →
Recent Launch Registrations
Developer launch registrations from the DLD off-plan register - not resales, and never blended into KhaleejKeys' resale prices.
Other Off-Plan Projects in Business Bay
Off-plan in Business Bay
Compare this project with every other off-plan launch registered in Business Bay, or see the community's resale market.
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